BEIJING: Warc will be the knowledge partner of the World Federation of Advertisers' Global Advertiser Week in Beijing this April.

The April 11-15th gathering – full details of which are available here – will tackle key issues for brand owners adapting to the rapid shift from a manufacturing-led to a consumer-driven focus in China, now the world's second-largest economy.

Warc recently predicted that China would surpass Germany and the UK to become the world's third-largest advertising sector in 2012, and speakers from Nokia, Unilever, Revlon, Intel, China Mobile and Starbucks will address the challenges of change in the country at the Beijing event.

As part of a week-long series of events co-organised by the WFA and the China Association of National Advertisers, a conference on April 13 will include contributions by Keith Weed, Unilever's chief marketing and communications officer, Chuanzhi Liu, Lenovo's chairman of board of directors, and Julia Goldin, Revlon's global cmo.

Conference sessions, which will be written up on, will focus on understanding Chinese consumers and real-world insights from China that can also be applied to other markets.

According to Warc's International Ad Forecast, Chinese advertising will grow by 12.5% in 2011 to reach $27bn (€19.4bn; £16.8bn) as advertisers try to tap into higher disposable consumer incomes, and build on greater public interest in branded goods across sectors from FMCG to luxury.

The Chinese television sector is expected to exceed $10bn in sales for the first time in 2012, with the internet and social media also becoming established media channels in the country.

Data sourced from Warc