LONDON: A total of 28 entries have been shortlisted for the $10,000 Warc Prize for Innovation, which recognises the best case studies worldwide that used innovative thinking to deliver tangible results.

The full shortlist of entries – received from a record 98 submissions – can be viewed on the Prize website.

Now in its third year, the top winning entry will receive the $5,000 Grand Prix while a further five Special Awards of $1,000 each will be chosen by a distinguished panel of judges.

Made up of senior client-side marketers and agency-side strategy experts, the judging panel is chaired by Peter Espersen, Head of Community Co-Creation for the LEGO Group, and the outcome of their picks will be announced at an event in London in December.

Shortlisted entries come from 12 countries this year – including the UK, Australia, China, India and Brazil – and, for the first time, the shortlist features five entries from the UAE and three from Peru.

Coca-Cola has four entries in this year's competition for campaigns ranging from China to the Middle East while Mercedes-Benz and SmartLife, the non-profit organisation from the UAE, each have two.

Several major brands have been shortlisted – including Audi, Samsung, Unilever, Vodafone and Westpac – but other innovative campaigns come from less well-known organisations.

These include, among others, the University of Engineering and Technology from Peru and the Victoria Responsible Gambling Foundation from Australia.

Data sourced from Warc