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Warc names Asia Strategy Prize judges

News, 04 May 2016

SINGAPORE: Senior marketers from leading agencies and clients, including Unilever, are among the first group of judges announced today for the Warc Prize for Asian Strategy, the annual competition to find the region's best strategic case studies.

Now in its sixth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning papers. Full details are available on the Prize website.

Joining Sanjeeb Chaudhuri, Global Head of Brand and Chief Marketing Officer, Standard Chartered Bank, who will chair the judging panel, is Rohit Bhasin, Global Brand Vice President for Fair & Lovely, Unilever, who helped develop the award-winning Help a Child Reach 5 campaign for Lifebuoy soap.

Agency-side judges comprise an array of eminent planners, strategists and media buyers from across the region, including Charu Aggarwal Harish, Managing Partner, Global Category Planning Lead at Mindshare, whose work for Polident – How the Silver Generation got their songs back – won an APG Gold.

Short biographies of all ten judges announced so far can be read on the Prize website.

The best overall paper will win the $5,000 Grand Prix, while there are also five $1,000 Special Awards for excellence in specific areas.

These include the Market Pioneer Award for creating a new category or market, the Channel Thinking Award for achieving brand objectives using an innovative channel strategy, the Local Hero Award for a challenger Asian brand taking on larger competitors, the Asia First Award for an insight or innovation that the rest of the world can learn from, and the Research Excellence Award for the best use of research in the development of strategic ideas.

The deadline for entries is Friday 17 June 2016 and the winner will be announced in September. All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.

Data sourced from Warc