SINGAPORE: Senior marketers from Unilever, Mondelez, MasterCard and DBS Bank will join the judging panel for the Warc Prize for Asian Strategy, the annual competition to find the region's best strategic case studies.
Now in its fifth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning papers.
Chairing the panel is BV Pradeep, Unilever's global vice president of consumer & market insight, and the panel announced so far includes a further three senior client-side marketers as well as agency-side executives. Further details can be found on the Prize website.
Pradeep highlighted four areas where he would be looking for new thinking, including changing consumer behaviour, brand experiences, mobile, ecommerce and research.
"There's opportunities for path-breaking work you could see today that will be the new rules of tomorrow," he said. "I'm looking forward to seeing people writing these rules today and saying 'I'm leaving a legacy behind for tomorrow's marketing'. I'm very excited to see that happening in Asia."
The client-side is represented by Frank Reitgassl, director global brand strategy, Mondelēz International; Debbie Goldingham, head of marketing/South East Asia, MasterCard; and Karen Ngui, managing director/head of group strategic marketing and communications, DBS Bank.
From the agency side, judges include Atika Malik, global planning director, JWT Singapore; Benoit Wiesser, head of strategy integration/Asia-Pacific, Ogilvy & Mather; Chris Dobson, head of strategy/APAC, Imagination; Ed Booty, regional head of planning, Publicis Singapore; Edward Bell, ceo, FCB Greater China; Jean-Paul Burge, chairman & ceo, BBDO Asia; Ramesh Kumar, regional planning director, Leo Burnett Singapore; Susana Tsui, ceo, PHD APAC
Warc will present Gold, Silver and Bronze awards for the best strategy case studies, a $5,000 Grand Prix award and five $1,000 Special Awards for cases that excel in specific areas.
The deadline for entries is 16 July 2015 and full details are available on the Prize website, including advice on how to impress the judges, interviews with former winners and judges, plus what was learned from the 2014 Prize.
Data sourced from Warc