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Warc launches global Media Awards

News, 26 May 2016

GLOBAL: Warc is today launching the Warc Media Awards, a comprehensive set of awards with a $40,000 Prize fund that will reward pioneering communications planning which has made a positive impact on business results for brands around the world.

As with all Warc Prizes, entry is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the Warc Media Awards website. The deadline for entries is 19 September.

The prize fund will be spread across four categories, each with their own judging panel: effective use of tech, chaired by Debbie Weinstein, Managing Director, Brand Solutions & Innovations, Google EMEA; effective integration, chaired by Sarah Mansfield, VP Global Media Europe and Americas, Unilever; effective use of partnerships and sponsorships, chaired by Ron Amram, Vice President – Media, Heineken USA; and effective use of data, chaired by Sital Banerjee, Global Head of Media, Philips.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

"The Warc Media Awards scheme is the only credible award show in the world that recognises and celebrates how modern connections thinking has evolved," said Sophie Price, CSO, Universal McCann in Sydney and one of the judges for the Media Awards.

"As technology drives integration, innovation and instant connections, the ways in which brands create meaningful connections with consumers has changed, and our strategies must reflect this new reality," she added.

"We need to maximise owned, shared and earned connections before we even think about paid. We must also think about how a brand's connections ecosystem is liquid and linked and these are relatively new skill sets for media agencies."

Price penned the Grand Prix-winning paper – Coca-Cola: #colouryoursummer – in the 2015 Warc Prize for Connection Strategy - the precursor to the Warc Media Awards - which she described as "a credible endorsement of UM's pioneering product in this market place".

As well as Price and the above-named chairs, other judges lined up include senior executives from Procter & Gamble, GlaxoSmithKline, Microsoft, Buzzfeed, Gain Theory and Facebook. Judges from media networks, including Mindshare, PHD, Carat, Starcom, MEC and Mediacom have also confirmed.

Judging panels for specific categories will be announced in the coming weeks and updated on the Warc Media Awards website.

Data sourced from Warc