LONDON: Warc has launched the $10,000 Warc Prize for Innovation 2014, a global search for effective innovation in marketing.
Peter Espersen, head of community co-creation at Lego, will chair a judging panel that will include senior marketers from some of the world's largest brands as well as agency-side executives. The deadline for entries is July 31, 2014.
Now in its third year, the competition is free to enter and open to all forms of marketing and communications. Entrants must submit a case study of marketing innovation that delivered meaningful results for a brand.
For the first time, the competition will name Gold, Silver and Bronze award winners. The Grand Prix, for the best overall paper, will win $5,000.
Also new for 2014 are five $1,000 Special Awards, which will be awarded to the best examples of specific types of innovation: product or service innovation, channel innovation, category innovation, tech-led innovation and co-created innovation. Full entry details are available at the Prize Website.
Entrants will be asked to show why they think the work they are submitting counts as innovative.
"Innovation is at the top of the marketing agenda, as brands look for breakthrough ideas that will deliver growth," said David Tiltman, Warc's Head of Content. "The Warc Prize for Innovation is designed to reward the brands and agencies taking risks, challenging conventions, and achieving real results."
In 2013, the Grand Prix went to Art Series Hotels and Naked Communications Melbourne for 'Overstay Checkout', an initiative that increased hotel occupancy by introducing a flexible checkout system based on hotel capacity rather than a fixed time.
The 'Overstay Checkout' case study, plus useful tips about how to impress the judges, is available on the Prize website.
Further information about previous winning cases and their common themes can be found in Warc's Innovation Casebook.
Data sourced from Warc