SINGAPORE: Warc, the global marketing intelligence service, has opened a new office in Singapore as part of its international expansion.

Warc Asia will be headed by Edward Pank, formerly managing director of Asian creative agency network Bates 141 in Singapore.

"By physically locating the office in Singapore, we hope to bring the unique benefits of Warc to more of the marketing community across the region," he said.

"The rich information contained within can really help brands and businesses in Asia achieve sustained growth and do so in a way that is differentiated from their competitors."

"It really is an indispensable resource that no marketer should be without."

Pank boasts over 16 years of experience working in ad agencies in Europe and Asia, and can be contacted at

Warc currently boasts over 100 clients in the area, from Pepsi and Standard Chartered to JWT and the Times of India.

As part of its ongoing investment in this region, the company recently launched the Warc Prize for Asian Strategy, the first competition focusing on communications strategy within local markets.

Rufus Olins, chief executive of Warc, said: "It is difficult to overestimate the importance of the region and its impact on the rest of the world."

"Our office in Singapore will mean we can support our customers better while we continue to expand. We are delighted that Ed has joined us."

The new office joins Warc's main headquarters in London, as well as its office in Washington, DC.

Data sourced from Warc