GLOBAL: Warc is today launching its 2017 Warc Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.
Now in its fifth year, the competition is free to enter and open to all forms of marketing and communications from any country. Entrants must submit a case study of marketing innovation that delivered tangible results for a brand.
The work should have been in-market at any time between January 1 2015 and January 11 2017. Full entry details and an entry form are available on the Awards website.
The Innovation Awards seek innovative strategies that might use new technology, or that might use familiar technology in a new way. A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions.
"The need for brands to evolve and innovate has never been more critical," according to Jeremy Basset, head of Unilever Foundry and chair of last year's judging panel.
Several judges have already been appointed to this year's panel – more will be announced in coming months – including Bill Cecil, Director, Silicon Valley Office at State Farm Mutual Automobile Insurance Company, Lucie Greene, Worldwide Director, The Innovation Group at J. Walter Thompson New York, Will Harvey, Innovation Lead for VCCP Partnership, Frances Ralston-Good, CEO of Hearts & Science, Mike Medeiros, SVP, Executive Strategy Director at McCann New York, Roland Harwood, Co-founder and Managing Director of 100%Open, Lizzie Shupak, Head of Innovation at DigitasLBi, and Will Higham, a behavioural futurist and founder of Next Big Thing.
They will be deciding which entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000. Warc will also present five $1,000 Special Awards that recognise specific areas of excellence: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.
All winning entries will be published and promoted in the Warc Innovation Casebook 2017, Warc's annual report on the world's freshest communication ideas.
The last iteration of the Innovation Awards was won by Between Us, a campaign for Vodafone Turkey which addressed the issue of domestic violence, and which the judges described as clever, powerful and true innovation.
Data sourced from Warc