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Warc launches 2015 Asia Strategy Prize

News, 23 April 2015

SINGAPORE: Warc today launches the 2015 Warc Prize for Asian Strategy, with a $10,000 Prize fund for the best strategy case studies from the region.

The Prize, now in its fifth year, is free to enter and is open to brand owners and agencies in any discipline.

"Over the past five years, the Prize has become Asia's leading platform for marketing strategists to showcase their work," said David Tiltman, Warc's Head of Content. 


"The Prize really reflects the growing sophistication of the strategic thinking coming from all over the region."

Further details, including entry kit and entry form, can be found on the Prize website, www.warc.com/asiaprize.

Warc will award Gold, Silver and Bronze awards to the best examples of strategic thinking in marketing in four categories: East Asia, South Asia, Southeast Asia and Multimarket for campaigns running in three or more markets.

The best overall paper will win the $5,000 Grand Prix. The 2014 Grand Prix winner – 'Kan Khajura Tesan', a mobile phone service developed by from Lowe Lintas in Mumbai and PHD India – went on to be named the world's best campaign in the annual Warc 100 rankings.

In addition, Warc will award five $1,000 Special Awards for excellence in specific areas which reflect industry feedback on key strategic challenges in Asia.

These include the Market Pioneer Award for creating a new category or market, the Channel Thinking Award for achieving brand objectives using an innovative channel strategy, the Local Hero Award for a challenger Asian brand taking on larger competitors, the Asia First Award for an insight or innovation that the rest of the world can learn from, and the Research Excellence Award for smart use of research.

The Prize will be judged by a group of senior client-side marketers and agency-side strategy experts. The judging panel will be announced in the coming weeks.

The deadline for entries is 16 July 2015, and the winner will be announced in November. All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.

Details about this year's competition can be found by visiting www.warc.com/asiaprize. For any other prize-related queries please email warcprizeasia@warc.com.

Data sourced from Warc