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Warc Social Prize judges named

News, 15 March 2016

LONDON: Warc has today announced the first tranche of judges for the 2016 Warc Prize for Social Strategy, including leading executives from brewer Heineken and QSR chain McDonald's as well as from the agency world.

The Prize, a global competition that is free to enter and carries a $10,000 prize fund, aims to find the best examples of social ideas that drive business results, with entrants asked to show why their strategy is "social by design". The deadline for entries is April 14th.

Judges announced today include, from the client side, Quinn Kilbury, Senior Brand Director for Heineken US, where he has worked on successful campaigns for Newcastle Brown Ale, and Lex Bradshaw-Zanger, who joined McDonald's Europe as Senior Director, Digital Strategy, having previously been involved in driving marketing ROI for clients of Facebook.

On the agency side, judges include Matheus Barros, Founder & Global CSO / CEO NY, of FLAGCX, Rob Blackie, Director of Social at OgilvyOne, Dom Boyd, Group Director of Strategy at adam&eveDDB, Elizabeth Cleveland, VP, Planning Director, The Martin Agency, Adam Ferrier, Global Chief Strategy Officer/Partner at cummins&partners, Mobbie Nazir, Chief Strategy Officer at We Are Social, Ben Shaw, Head of BBH Live and Jake Steadman, Director of International Research at Twitter.

Full details of the judges are available on the Prize website, as well as an entry kit and tips on writing a winning paper.

The $10,000 Prize fund will be divided between a $5,000 Grand Prix for the world's best social strategy paper, plus five $1,000 Special Awards to the best examples of a long-term idea, use of analytics, channel strategy, effective use of a low-budget and a social business model. In addition, there will be Gold, Silver and Bronze awards for the highest-scoring papers.

Winning entries will also be featured in Seriously Social 2016, Warc's annual report on effectiveness trends in social marketing.

A summary version of the 2015 report can be downloaded here. This found that it was becoming harder for low-budget campaigns to break through and that social strategies were most effective when they took a long-term view focused on customer retention rather than acquisition.

Data sourced from Warc