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Warc Social Prize deadline extended

News, 29 March 2016

LONDON: The panel of judges for the 2016 Warc Prize for Social Strategy is now complete and the deadline for entries has been extended to Thursday 28th April.

The Prize, a global competition with a $10,000 prize fund, aims to find the best examples of social ideas that drive business results. It is free to enter and open to clients and agencies in any discipline.

Now in its third year, the competition asks entrants to show why their strategy is 'social by design'. "We've updated the Prize to reflect the fast-changing landscape of social media," said David Tiltman, Head of Content at Warc.

The judging panel will be chaired by Gian Fulgoni, co-founder and Executive Chairman Emeritus of comScore, a business at the forefront of the drive for cross-platform measurement, having recently merged with Rentrak and announced tie-ups with Viacom and Adobe.

Joining him, from the client-side, will be Kimberly Doebereiner, Director, Brand Building Integrated Communication at Procter & Gamble, along with a number of agency-side figures from around the world in addition to those previously announced.

From North America, these include Tania Yuki, founder and CEO of Shareablee, a provider of social content analytics, Vivek Bellore, Director of Digital, Social Media and Analytics at Anomaly New York and Lee Maicon, Chief Strategy Officer at 360i

From Europe comes Celina Burnett, Partner at Gain Theory, Toto Ellis, Chief Strategy Officer at Droga5 London, Astrid Kowalczyk, a digital strategist at DDB Stockholm and Gareth Price, Head of Insight at The Social Partners.

And Asia is represented by Daniel Hagmeijer, Head of Strategy at Mirum Jakarta, and Jeremy Webb, National Director at Social@Ogilvy China.

Full details of the judges are available on the Prize website, as well as an entry kit and tips on writing a winning paper.

The $10,000 Prize fund will be divided between a $5,000 Grand Prix for the world's best social strategy paper, plus five $1,000 Special Awards to the best examples of a long-term idea, use of analytics, channel strategy, effective use of a low-budget and a social business model. In addition, there will be Gold, Silver and Bronze awards for the highest-scoring papers.

Data sourced from Warc