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Warc Social Prize deadline extended

News, 07 January 2015

LONDON: The deadline for entries to the 2015 Warc Prize for Social Strategy, a global competition with a $10,000 prize fund which aims to find the best examples of social ideas that drive business results, has been extended to Friday 20th February.

The Prize, which is free to enter and open to clients and agencies in any discipline, is looking for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact.

In addition to a $5,000 Grand Prix for the world's best social strategy case study, there are five $1,000 Special Awards for the best examples of a long-term idea, use of analytics, channel strategy, not-for-profit and a social business model. In addition there are also Gold, Silver and Bronze awards for the highest-scoring cases.

Warc can also reveal the first nine judges. Neil Dawson, Chief Strategy Officer, Europe, for Sapient Nitro, will take the role of Shortlist Chair. Dawson, a former Convenor of the Judges for the IPA Effectiveness Awards, will lead a group of judges who will review the top-scoring papers from the first round of judging and shape the list of finalists the judges will consider for the different prizes on offer. The goal is to add an extra layer of rigour to the judging process.

"We want to ensure we're rewarding social strategy that really delivers results," commented David Tiltman, Warc's Head of Content. "That's why we've added the role of Shortlist Chair to this year's competition – and we're delighted to have Neil Dawson, a hugely experienced strategist and awards judge, taking on this challenge."

The eight other judges confirmed so far include representatives from agencies Droga5, JAM, We Are Social, Whybin\TBWA Group Sydney and Social@Ogilvy, as well as brands marketers from Direct Line Group, Mars and Wendy's International. Gian M. Fulgoni, co-founder & executive chairman emeritus at analytics business comScore is also a judge.

Full details of the judges can be read on the Prize website.

Data sourced from Warc