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Warc Social Prize chair announced

News, 03 February 2015

LONDON: Shubu Mitra, director of connection planning effectiveness and productivity at Coca-Cola, is to chair the judging panel for the 2015 Warc Prize for Social Strategy, entries for which close later this month.

A global competition with a $10,000 prize fund, the Prize looks for examples of marketing or communications strategies that inspire social effects and a measurable business impact. It is free to enter – the closing date is Friday 20 February – and open to clients and agencies in any discipline.

"Social is the ultimate force multiplier," Mitra told Warc. "Marketers today have the unprecedented opportunity to co-opt some of the more than 2 billion people on social networks worldwide to help them get their job done.

"But to do so well you need strategy," he added, "and the 2015 Warc Prize for Social Strategy will go to those who demonstrate exceptional results in this space."

Mitra himself is responsible for measuring the impact of all Coca-Cola's communication investments on the business, and developing, deploying and supporting tools and processes for improved resource allocation, better communication planning and real-time program management.

He will be joined in his task by 19 judges from around the world, including, in addition to those already announced, two more client-side marketers, from McDonald's and Danone Dairy.

A further seven agency marketers, from AMVBBDO, Arnold NYC, AJF Partnership Melbourne, DDB Group Australia, McCann Worldgroup, Performics UK and VVCP Media, complete the panel. The full list of judges is available on the Prize website.

As previously announced, Neil Dawson, chief strategy officer/Europe at Sapient Nitro, will take the role of Shortlist Chair, leading a group which will review the top-scoring papers from the first round of judging and shape the list of finalists the judges will consider for the different prizes on offer. The goal is to add an extra layer of rigour to the judging process.

In addition to a $5,000 Grand Prix for the world's best social strategy case study, there are five $1,000 Special Awards for the best examples of a long-term idea, use of analytics, channel strategy, not-for-profit and a social business model. There are also Gold, Silver and Bronze awards for the highest-scoring cases.

Data sourced from Warc