LONDON: The longlist for the 2013 Warc Prize for Innovation has been announced and includes 18 case histories from 16 countries and nine sectors.

The full list of contenders for the $10,000 cash prize can be read here. This takes in work from major brands, such as McDonald's, Honda, K-mart, Mars, and OREO, as well as lesser known organisations.

The Asia-Pacific region features strongly, accounting for almost half the shortlist with five entries from Australia and three from India.

Several agency networks have two entries still in the running, including Lowe and Partners, Leo Burnett, McCann, Naked Communications, Mindshare and Starcom MediaVest.

The judges, chaired by Howard Draft, Executive Chairman of Draftfcb, have praised the innovative thinking and insights displayed by this year's entries and will decide the winner in June.

In addition, Warc is, for the first time, awarding a Popular Vote trophy for the entry that attains the highest combination of "likes" of its video on our free Warc Prize Vimeo page and downloads of its case study on

Warc subscribers can read the long-listed case studies in full now on Non-subscribers can request a trial by visiting

Data sourced from Warc