LONDON/SINGAPORE: Senior executives from Coca-Cola, Nokia, Johnson & Johnson, General Motors and Kraft, as well as leading agency executives, will feature among the judges for the Warc Prize for Innovation 2012.
The Prize – which is free to enter and will be awarded in early 2012 – is a global search offering $10,000 in cash to the best case study of communications innovation involving any country, discipline, product sector or budget size.
Entries must be submitted by January 31, 2012, and provide evidence of the market knowledge, strategy, proven performance and sustainable new learning delivered by the specific approach adopted.
Jonathan Mildenhall, Coca-Cola's vice president, global advertising strategy and content excellence, is chairing the judges.
The client-side marketers on the panel will include Susan Wagner, Johnson & Johnson's senior vice president, global strategic insights, and Gerry D'Angelo, media director at Kraft Foods Europe.
Karen H Ebben, General Motors' director, actionable consumer and brand intelligence, and Phillip Manzi, Nokia's director of global marketing operations, will similarly be providing their expert opinion.
They are to be joined by Beth Uyenco, global research director at Microsoft Advertising, and Marc de Swaan Arons, chairman of EffectiveBrands.
Agency networks will be represented by Amir Kassaei, DDB Worldwide's chief creative officer, Mark Holden, PHD's worldwide strategy and planning director, and Vita Harris, Draftfcb's global strategy officer.
For further details about the Prize criteria and entry process, visit www.warc.com/prize.
Data sourced from Warc