GLOBAL: A total of 15 papers from nine markets have been shortlisted for the Effective Use of Tech category in the 2016 Warc Media Awards.
These are a comprehensive set of awards covering four categories, including the Effective Use of Tech, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.
The shortlisted papers come from a wide range of markets, led by North America and the UK with three apiece, while there are four entries from Middle Eastern territories. Shortlisted entries also hail from Australia, India, Turkey and Spain.
Industries represented include financial services, FMCG, automotive, telecoms and consumer electronics, as well as public health and the charity sector.
"It's been wonderful to be part of this judging panel, reviewing the newest, most successful ways that marketers are accomplishing their communication objectives using technology," said Debbie Weinstein, Managing Director, Brand Solutions & Innovations, EMEA, Google and chair of the judging panel.
"We've seen many great examples of how advertisers are finding audiences in new ways and leveraging the best of today's technology to achieve real business results," she added.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
Shortlists for the remaining two categories will be announced over the next few weeks. All Media Award winners will be announced at a free-to-attend evening event at MEC in London on 9 February.
Data sourced from Warc