GLOBAL: McDonald's, P&G Prestige, Nissan, Under Armour, AT&T and Cigna have been shortlisted in the Warc Media Awards' Effective Use of Partnerships & Sponsorships category.
Nineteen papers from nine markets are on the shortlist, which is dominated by entries from the UK and US, with six apiece. There are also papers from Canada, Sweden, Romania, the United Arab Emirates, India and China as well as one global campaign.
A wide range of categories are covered, including automakers, clothing, food and drink, financial services, healthcare and mobile devices; non-commercial categories featured include charities, military and government.
The Warc Media Awards are a comprehensive set of awards covering four categories, including Effective Use of Partnerships & Sponsorships, and reward pioneering communications planning which has made a positive impact on business results for brands around the world.
Ron Amram, Vice President of Media at Heineken USA and chair of the judging panel for the Effective Use of Partnerships & Sponsorships category, said it had been "energizing" to work on "an award that really highlights the power of synergy between brand and content, and the value great brands create for properties with new and creative ideas".
He added: "We have seen many great examples of brand sponsorships that have elevated brands and unlocked the power of great brand partnership."
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
The shortlist for the final category – Effective Channel Integration – will be announced next week. Winners will be announced at a free-to-attend evening event at MEC in London on 9 February.
Data sourced from Warc