GLOBAL: Airbnb, Lego, Mars, PepsiCo and Unilever are among the brand owners that have been shortlisted in the 2016 Warc Media Awards' Effective Channel Integration category.
A total of 20 papers from ten markets are on the shortlist, with the US and the UK contributing four apiece, Spain and Egypt two each, while Australia, Brazil, India, Pakistan, Poland and Romania are also represented; there are also two papers covering multiple markets.
A wide range of commercial categories are covered, including FMCG, financial services, food and drink, toys and games, as well as non-commercial areas such as public health and charities. Budgets ranged from under $500,000 to more than $20m.
The Warc Media Awards are a comprehensive set of awards covering four categories, including Effective Channel Integration, and reward pioneering communications planning which has made a positive impact on business results for brands around the world.
Sarah Mansfield, VP/Global Media at Unilever and chair of the judging panel for the Effective Channel Integration category, said: "In an increasingly cluttered media landscape the need to deliver innovative ideas based on solid consumer insight is crucial.
"The quality of the entries was particularly high and a pleasure to judge," she added.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
Winners will be announced at a free-to-attend evening event at MEC in London on 9 February.
Data sourced from Warc