LONDON: The deadline for entries to the inaugural Warc Prize for Connection Strategy, a global competition with a $10,000 prize fund, has been extended to Friday 17th July.
The competition, which is free to enter, looks at the strategy, analytics and measurement powering modern media investment. The focus is on new ways of connecting with consumers, and how those connections are being planned and measured by forward-thinking marketers.
"Marketers today are presented with seemingly infinite options of how and where to invest their advertising dollars," said Aaron Fetters, chair of the judging panel. "True cross-channel measurement and planning remains the major challenge when choosing how to invest your marketing budget."
Entrants will need to submit a case study detailing how a smart 'connection strategy' delivered on a client's objectives.
"I will be looking for great examples of thinking that transcend touchpoints such as television or online and demonstrate a true consumer experience," said Fetters.
"What insights informed the development of such an experience and what data and analysis was used to establish the roles various channels would play in bringing the experience to life? And of course, what were the results - not just impressions, engagement, time spent etc, but true business impact."
Warc will name Gold, Silver and Bronze winners for the highest-scoring cases in four geographic categories, and award a $5,000 Grand Prix to the best paper in the competition.
There will also be five $1,000 Special Awards covering the following areas: commercial impact, POE, attribution, context and low-budget.
"Connection strategy is one of the most exciting areas of modern marketing," said David Tiltman, Head of Content at Warc.
"With so many different channels available, and so much data at the disposal of clients and agencies, it has never been more important to understand the role of different media, how they can be combined to meet client objectives, and how connection strategy and creative strategy can work together."
Full details on all the Awards along with the entry kit, entry form, and tips on writing a great strategy case study, can be found on the Prize website. The winner will be announced in September 2015.
Data sourced from Warc