LONDON: Alison Keith, Vice President of Global Media at Coty, the beauty products brand, will be chairing the judging panel for the Effective Content Strategy category in the 2017 Warc Awards.
A strong advocate of brand communication, Keith also has many years' experience on the agency-side and will lead a panel of 15 other judges, including senior executives from Hindustan Unilever, adam&eve DDB and NewsCred, among others.
The Effective Content Strategy category rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention. This could include video, audio, brand-funded TV shows or other formats. The winning paper will be rewarded with $7,000.
In addition, three special awards are on offer, each offering a prize of $1,000. The Long-Term Idea Award recognises a content strategy that has delivered sustained success for a brand, while the Best Multiplatform Award is for a content strategy that has successfully used a range of different communication channels.
The third special award, for a Low Budget Idea, rewards an effective content strategy produced on a budget of £500,000 or less and is geared towards campaigns by non-profit organisations.
Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information about how to enter is on the Warc Awards site.
Other judges joining Alison Keith include Tejas Apte, Senior Media Manager at Hindustan Unilever; Charles Baker, Strategy Director at Hearts & BBDO; Paul Catmur, Managing Partner at BC&F Dentsu; Nikki Crumpton, Founder of The Active Strategist; and Samantha Deevy, Group Communications Strategy Director at Droga5.
Also participating will be Clare Hill, Managing Director of the Content Marketing Association; Rob Isaacs, Content Partner at adam&eveDDB; Shafqat Islam, CEO and Co-founder of NewsCred; Nick Kendall, Founding Partner of Broken, Electric Glue and The Garage Soho; Scott Manson, Director of Content at OgilvyOne; and Janisa Parag, Head of Planning at True.
The remaining judges are Carl Ratcliff, CEO of One Green Bean; Anneli Rispens, EMEA Director of Content & Social Media at DDB; Matt Tanter, Chief Strategy Officer at Grey London; and Amelia Torode, former Chief Strategy Officer at TBWA/London.
Full details of all the judges are on the Warc Awards site.
Data sourced from Warc