Retail giant Wal-Mart and AOL Time Warner are joining forces to set up a web access service, slated for launch in the autumn.
The event has been long awaited – plans for a joint venture were first announced in December 1999, when the duo agreed to provide internet access to small “Wal-Mart communities” where it was relatively hard to get online.
Titled Wal-Mart Connect, the co-branded scheme will be overseen by CompuServe, a unit of AOL. At under $10 per month, the service threatens to undercut rival ISPs – such as AOL itself, which intends to raise its flat-rate monthly price to $23.90 in July [WAMN: 23-May-01].
News source: CampaignLive (UK)