That venerable organ of US business news, the Wall Street Journal, is preparing to relaunch its European and Asian editions in compact format.
The move is backed by a global ad campaign across TV, print and the internet. It promotes the papers' closely integrated print and online package, and highlights the WSJ's extensive coverage.
The multimillion dollar campaign, already under way with teaser ads in the parent paper, has been created by WPP's Berlin Cameron/Red Cell in New York and will roll out during launch week.
The Wall Street Journal Europe and the Wall Street Journal Asia will appear in their new tabloid guise on October 17.
The paper has also unveiled a newly-styled masthead to be carried by the international editions. It features a WSJ.com watermark behind the Journal name.
Says newspaper design consultant Mario Garcia: "It's the first model where the two different media are co-joined visually as well as physically."
Data sourced from mandmeurope.com; additional content by WARC staff