WPP Group-owned media network MindShare has linked with sibling sponsorship shop Global Sportnet to launch a sports and entertainment consultancy: Performance.

The fledgling will harness the specialist resources of both WPP brands to offer clients solutions for different markets, initially across Europe.

The curtain rises on Performance with a cast of forty in four offices across Europe. Starring is Nick Walford in the role of managing director Performance UK, with Mikael Jiffer as head of European strategy.

Data sourced from: AdAgeGlobal.com; additional content by WARC staff