Paris-based marketing services group High Co, a wholly-owned subsidiary of WPP, has acquired point-of-sale promotions specialist Media Cosmos. The friendly deal was cemented by a mix of shares and cash, value undisclosed.

Media Cosmos’ 1999 billings exceeded $25 million, primarily via contracts with anchor client Casino and other leading French retail chains. The agency is noted for its co-branding expertise in running instore retailer/brand promotions and will become the hub for High Co’s drive to provide increased services to retail clients – among them the use of new technologies inside retail outlets in co-operation with brand clients.

High Co’s latest buy is the culmination of several other recent acquisitions in the retail distribution sector, including two Belgian couponing companies, Fast Movers and PromoControl.

News source: Advertising Age - International Daily