Forward, one of the largest independent British custom publishing houses, has been bought outright for an undisclosed amount by WPP Group.

Among the clients for which Forward produces magazine are British Airways, NCR, Tesco and Prudential’s online bank, Egg.

The publisher will operate as a quasi-independent entity within WPP’s Specialist Communications Division – an “unlimited opportunity for our business,” effuses Forward managing director Sarah Wyse.

The acquisition “continues WPP’s strategy of expanding its comprehensive offer to clients in important growth sectors”, according to the group’s press release.

News source: WPP press release