NEW YORK: Marketing services conglomerate WPP Group is tapping into the increasingly lucrative Hispanic market in the US through the creation of a dedicated media agency, MEC Bravo.

The new shop, which launches next month is a joint venture between WPP's Mediaedge:cia and The Bravo Group and will have offices in New York and Miami.

Comments Eddie Gonzalez, ceo of Bravo: "With the development of unique research and insights, combined with our approach and capabilities, we will differentiate ourselves from the current standard marketplace offer."

Data sourced from Adweek (USA); additional content by WARC staff