In a bid to counter consumer concerns about the security of internet shopping via credit cards, ISP World Online UK will next month launch Jalda – a pre-paid card system similar to that used by mobile phone companies.
Available in denominations of £5, £10 and £20, each card carries a unique PIN number to be quoted when making a web purchase. World Online also believes that the facility will appeal to teenagers and others who do not qualify for a credit card.
Says World Online chief executive Simon Preston: "The whole micro-payment area between £0 and £10 is really badly served. We've come up with a payment system that's neat and easy to grasp."
News source: BBC Online Business News (UK)