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WARC launches 2017 Prize for Asian Strategy

News, 06 April 2017

SINGAPORE: WARC today launches the 2017 WARC Prize for Asian Strategy, which offers a $10,000 Prize fund for the best evidence of strategic marketing thinking in Asia.

Now in its seventh year, the Prize is free to enter and is open to brand owners and agencies in any marketing discipline. Full details, including entry kit and entry form, can be found on the Prize website.

Included in the overall $10,000 Prize fund is the $5,000 Grand Prix, which will be awarded to the best paper. There are also five $1,000 Special Awards that recognise excellence in specific areas.

These cover the Market Pioneer Award for the best example of a brand creating a category or targeting a new market, and the Research Excellence Award for the best use of research in the development of strategic ideas.

The Channel Thinking Award recognises the best example of a brand achieving its objectives by using an innovative channel strategy.

The Local Hero Award is for the best example of a challenger Asian brand using a smart marketing strategy to take on bigger competitors, while the Asia First Award is for the best example of insight or innovation from which the rest of the world can learn.

The deadline for entries is 12 June 2017, after which a judging panel of strategy experts and senior marketers from some of the world’s biggest brands will begin their work.

Nicole McMillan, VP Marketing Asia Pacific at Wrigley's, is Chair of the judging panel this year. She said: "Winning strategies are underpinned by a clear definition of the business challenge. Understanding the barriers to growth is critical to delivering effective marketing strategy."

Further judges will be announced next week.

The Asia Strategy Report, WARC's annual casebook of the smartest strategic thinking in Asia, will showcase all winning entries later this year, and further information about last year's winners can be found here.

Data sourced from WARC