SINGAPORE: Top executives from financial brands Visa and Prudential are among the judging panel for the 2017 WARC Prize for Asian Strategy, which rewards the best strategic thinking in the region.
From the client side, Anita Kanal, Senior Director, Consumer Marketing Asia Pacific at Visa and Michael McComb, Regional Director of Brand for Prudential Corporation Asia join the previously announced chair, Nicole McMillan, VP/ Marketing for The Wrigley Company, Asia-Pacific.
McMillan has noted that "Winning strategies are underpinned by a clear definition of the business challenge" and stated that "Understanding the barriers to growth is critical to delivering effective marketing strategy".
Agency-side judges include Anna Chitty, Chief Executive Officer of PHD China, Anish Daryani, Chief Executive Officer of Phibious Indonesia, James Honda-Pinder, Senior Planner at Iris Worldwide, Ranjit Jathanna, Chief Strategy Officer at MullenLowe Singapore, Stone Lei, Founder and President of 180China and Terence Ling, Head of Strategy at TBWA\Hong Kong.
Martyn U'ren, Head of Research for Twitter APAC, rounds out the first tranche of judges – more will be announced in the coming weeks. Detailed biographies of all judges are available on the Prize website.
Now in its seventh year, the Prize is free to enter and is open to brand owners and agencies in any marketing discipline. Full details, including entry kit and entry form, can be found on the Prize website.
Included in the overall $10,000 Prize fund is the $5,000 Grand Prix, which will be awarded to the best paper. There are also five $1,000 Special Awards that recognise excellence in specific areas.
The Asia Strategy Report, WARC's annual casebook of the smartest strategic thinking in Asia, will showcase all winning entries later this year. The report from last year's competition noted a move towards lower-cost or free channels as brands sought to do more with less money at the same time as they attempted to align themselves with emerging cultural narratives.
Data sourced from WARC