LONDON: Senior executives from Diageo, Marriott International and Facebook are joining the judging panel for the Effective Use of Partnerships and Sponsorships category in the WARC Media Awards, announced today.
The WARC Media Awards are a comprehensive set of awards with a $40,000 Prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, is chair of the judging panel. “We see partnerships as core to driving immediate results as well as wider transformation across our business as the world around us becomes faster moving and more digital,” he tells WARC.
“We don’t use the word partnership lightly though, and really believe you only see the best results when all involved parties are benefiting from having a closer relationship,” he adds.
Joining Daykin from the client-side is Stuart Wareman, Director of Strategic Alliances & Partnerships, Europe for Marriott International, while judges from media and tech companies include Erica Bryndza, Vertical Marketing Lead at Facebook, Carla Faria, Director of Content, The Foundry, Time Inc. UK, Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial (CNNIC) and Koppel Verma, Partner Insights Lead on the Advertiser and Insights and Effectiveness team at Spotify.
From the client-side, judges include Tim Crow, CEO at Synergy, Kerry Hemmerich, EVP, Group Client Director at Spark SMG, Neil Hopkins, Director, Head of Strategy at M&C Saatchi Sport & Entertainment, Agnieszka Kosik, CEO at MediaCom Poland, Sean Stogner, Communications Planning Director at BBDO NY and Laura Wade, Head of Chorus.
Full biographies of all judges can be read on the Awards website.
Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September. There are four categories: Effective Use of Tech, Best Use of Data, Effective Channel Integration and Effective Use of Partnerships and Sponsorships.
Potential entrants can also learn from WARC's Media Casebook 2017: Insights from the WARC Media Awards, which distils the views of judges from last year's Awards and offers advice on crafting a great case study.
Data sourced from WARC