FOLLOWING TRIALS in 53 of its Midlands outlets, ailing retailer W H Smith has nationally launched its loyalty card. Branded Clubcard [with nary a nod to the UK's leading supermarketeer], the scheme offers customers 2% discount on purchases across the 400-store chain. According to WHS, the card had 'significantly increased' sales during trials and is expected to repeat this nationally. Meanwhile, the vulnerable newsagent/stationer is being stalked by predators, said to include Asda, Boots and Kingfisher, adding 8p to its share price previously floundering at a year low of 333½p. The search for a new chief executive to succeed the wily and fleet-of-foot Bill Cockburn continues.
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