NEWBURY, UK: The world's largest cellphone operator Vodafone has won sponsorship rights to Europe's soccer UEFA Cup Final and UEFA Super Cup tournaments. Financial details have not been revealed but the deal will run until June 2009.

UK-headquartered Vodafone, already the official partner and the official mobile network of the UEFA Champions League tournament, will benefit from on-screen branding during international broadcasts of the matches.

Data sourced from Wall Street Journal Online; additional content by WARC staff