LONDON: UK cable services provider Virgin Media is once again mulling the sale of its digital television channels, including Living TV, Bravo, Sit Up and its 50% of UKTV, which it owns with the BBC.

The channels were originally put on the market by cable company Telewest, whose merger with rival NTL in 2006 eventually created VM.

The earlier auction was abandoned when it failed to reach the hoped-for £1 billion ($1.98bn; £1.3bn) asking price.

Among those who could now be interested in bidding for the channels  are satellite TV provider BSkyB, commercial giant ITV and RTL-owned Five.

Data sourced from Financial Times online; additional content by WARC staff