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Virgin Energy chooses Leo Burnett to manage launch

News, 14 June 2000

Leo Burnett is to handle the launch of the Virgin Group’s Virgin Energy online utility operation. The site (virgin.com/energy) is a joint venture between Virgin and London Electricity to provide gas and electricity to British homes. The cost of the launch is estimated at £16 million. Richard Branson, Virgin chairman, commented: "For too long customers have been supplied energy by faceless institutions at inflated prices. We took a look at all the waste and bureaucracy in this industry, and knew we could provide a better service at a lower price."

News Source: Advertising Age – Daily Deadline