Leo Burnett is to handle the launch of the Virgin Group’s Virgin Energy online utility operation. The site (virgin.com/energy) is a joint venture between Virgin and London Electricity to provide gas and electricity to British homes. The cost of the launch is estimated at £16 million. Richard Branson, Virgin chairman, commented: "For too long customers have been supplied energy by faceless institutions at inflated prices. We took a look at all the waste and bureaucracy in this industry, and knew we could provide a better service at a lower price."
News Source: Advertising Age – Daily Deadline