NEW YORK: Viacom has demanded that video sharing website YouTube removes more than 100,000 unauthorized clips of Viacom-owned content after the failure of talks to reach a distribution agreement.

The entertainment and media giant, which owns youth oriented brands such as MTV and Nickelodeon, says that after several months of negotiations with the website and its corporate parent, Google, "it has become clear that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users".

Viacom also says the hugely popular site and the online search leader have failed to deliver several 'filtering tools' to control unauthorized video from appearing.

Google bought YouTube last year for $1.65 billion (€1.27bn; £842m) and has since been trying to structure deals with content providers to share revenues.

Viacom accuses Google of reaping all the reward from its material "without extending fair compensation to the people who have expended all of the effort and cost to create it".

YouTube says it will comply with Viacom's request, claiming that it cooperates "with all copyright holders to identify and promptly remove infringing content as soon as we are officially notified".

It adds that it is "unfortunate that Viacom will no longer be able to benefit from YouTube's passionate audience which has helped to promote many of Viacom's shows".

Data sourced from multiple origins; additional content by WARC staff