Verizon Communications upped the stakes in US telcos' battle against cable providers with the launch of a new digital video recorder that enables customers to record a program on one TV set and watch it on up to three others in the same household.

Subscribers to the service can also play music and view photographs on their TVs.

Verizon's fiber-based TV network eventually aims to further integrate the DVR with internet content, allowing customers to watch any online video on their TV set.

Avers Shawn Strickland, vp of the company's TV management segment: "There will be no more crowding around the PC to look at photos and videos."

Verizon is working relentlessly to attract subscribers to its TV services as up to one thousand of its phone customers are daily lured away by discounted rates for bundled services from cable operators such as Time Warner and Comcast.

Data sourced from Wall Street Journal Online; additional content by WARC staff