US telecoms giant Verizon is gearing-up to compete with satellite and cable TV operators.
It has signed a deal to carry all NBC Universal channels through its fiber-otpic FiOS TV service later this year, which comes as a standalone offering through a settop box, or bundled with Verizon telephony and high speed internet connection.
NBC joins Liberty Media-owned cable network Starz Entertainment Group and Discovery Network as content providers for the service.
Says FiOS TV vp for programming and marketing Terry Denson: "It's nice to get so many networks in one fell swoop."
The two companies have declined to reveal the finances of the deal and some analysts have speculated that Verizon might find it hard to compete on price with cable and satellite rivals.
But Denson maintains "the content providers have been collaborative" and the content deals he has struck "will allow us to be competitive".
Data sourced from USA Today Online; additional content by WARC staff