HAARLEM, Netherlands: The private equity consortium that now owns Dutch media and marketing conglomerate VNU has announced its intention to auction Business Media Europe - part of a stable that includes ACNielsen and Nielsen Media Research and the Hollywood Reporter.

Observers believe the disposal of BME could signal a piecemeal breakup of the whole group - a favoured tactic of private equity buyers when they believe the constituent parts of a group to be worth more than its whole.

VNU was acquired in July for $9.85 billion (€7.74bn; £5.22bn) by six private equity firms: Alpinvest, Blackstone, Carlyle, Kohlberg Kravis Roberts, Hellman & Friedman and Thomas H Lee.

Data sourced from mandmeurope.com; additional content by WARC staff