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VNU to Offload Consumer and Education Publishing Arms

News, 24 January 2001

Dutch-headquartered global publishing group VNU has announced it is to sell its Europe-based educational publishing and consumer magazine divisions, aided by investment banks Amro Holding, Merrill Lynch & Co. and Deutsche Bank.

VNU intends to use the funds accrued from the sale to help its $2.3 billion purchase of AC Nielsen [WAMN: 19-Dec-00].

News source: Advertising Age - Daily Deadline