Netherlands-headquartered business information provider VNU is to brand its media measurement units as Nielsen Media Research.
The group reunited Nielsen Media Research with ACNielsen Media International last year (they were spun off separately by Dun & Bradstreet in 1996), and has now decided to bring all its media subsidiaries under the Nielsen title, its current US identity.
The move involves transferring companies trading under the ACNielsen name in forty nations to the unified moniker.
In addition, the group’s entertainment information units will come under the remit of Nielsen Entertainment and change their names accordingly. For example, Entertainment Marketing Solutions becomes Nielsen EMS and ACNielsen EDI is shortened to Nielsen EDI.
Unified under a single brand name, VNU plans to integrate its media and entertainment units, a process likely to result in the evolution of new services. New York consultancy Landor Associates is helping to produce new Nielsen branding, to be revealed in coming months.
“By reuniting the two Nielsen companies, we are creating a single worldwide media measurement brand,” declared Michael Connors, chairman/ceo of VNU’s Media Measurement and Information Group. “This will represent a first step in the process of leveraging our technology, software and production systems on a global basis.”
Data sourced from: AdAgeGlobal.com; additional content by WARC staff