LONDON/WASHINGTON: Warc will officially launch the improved new version of its service on Friday, 7 January 2011, offering a range of additional features and content to subscribers.

On Friday morning GMT, all users will be switched to the new service, which has been developed using feedback from Warc subscribers at since the autumn.

Users can also make the new service their default setting before the official switchover on Friday. To do so now, click here.

The new site offers enhanced functionality, greater personalisation, improved navigation and a range of new content and tools.

Within a streamlined overall design, a new search engine delivers results that may be filtered by country, industry, brand, date and source.

A new Case Finder feature gives users several additional media options to select when searching for case studies, including channels such as social media, branded content, product placement and word of mouth.

As part of a wide-ranging upgrade in functionality, Warc subscribers will also be able to personalise the website by selecting which types of content appear on their homepage, and by setting up automatic updates for their favourite subject areas.

Content-wise, Warc has expanded its data section to offer the ability to create bespoke international adspend forecast reports.

A series of new Topic Page shortcuts and Warc Briefing papers will also enable subscribers to access Warc's core content quickly and easily.

From Friday morning all visitors to will experience the new service and all existing links to the old site should transfer automatically to the new one.

Warc thanks all users who have helped us develop the new service.

We welcome any further feedback on the new, which can be sent directly to your Warc client services manager or by emailing

Data sourced from Warc