The use of text messages to send “unsolicited advertising” to mobile phone owners has been banned in Norway under legislation passed by the Storting (the nation’s parliament).

The new law forbids marketers to send ads to a mobile phone without advance consent by its owner. Fines of up to $50,000 will be levied on companies failing to comply.

“We regard text messages as an obtrusive form of advertising,” explained consumer ombudsman Bjorn Erik Thon. “We have established a special unit to monitor complaints in this area, and the advertising and marketing sectors have been fully informed of their obligations.”

News source: Advertising Age - International Daily