Universal Music Group, the world’s number one music firm, is launching a new marketing division devoted solely to building alliances between advertisers and its artists.

As parent Vivendi Universal continues to struggle, UMG wants to gain prime-time network exposure without the inconvenience of having to pay for it, by having its artists and their work featured in ads. The music giant’s roster includes such aural delights as Eminem, Nelly and Blink 182.

Such deals have become more popular since the success of the Jaguar campaign featuring Sting and his song Desert Rose.

Data sourced from: The Wall Street Journal Online; additional content by WARC staff