NEW YORK: Laura Klauberg (52), currently vp-media for Unilever's Americas region, is to move into the global FMCG giant's media hotseat. She will replace Alan Rutherford, who defected in June to become ceo of Publicis Groupe's Digitas.

Klauberg's promotion achieves two 'firsts' within the globe's second [to P&G] largest marketer. On assuming her new role at the end of this month, she'll become the first American and the first female to take Unilever's worldwide media tiller.

Reporting to senior vp-marketing services Simon Rothon, Klauberg shoulders responsibility for a global media budget estimated upward of $4.3 billion (€3.16bn; £2.14bn). She will divide her time mainly between Unilever's London and New York offices.

Clearly confident he has made the right hiring, Rothon rah-rahed: "She brings special insights, particularly in the rapidly evolving digital arena, where Unilever has made great progress over the last two years.

"Something recognized in the unique achievements of winning Grand Prix awards at the Cannes Advertising Festival both for Cyber [for Dove] and Titanium [for Axe]."

WPP Group's MindShare, which handles planning and buying for Unilever across most of the planet, dutifully hailed the appointment.

"We're only as good as our clients enable us to be, and she's enabled us to be very innovative," declared Shari Cohen, president and co-executive director of US national broadcast.

Earlier this year Klauberg was presciently named 'Woman to Watch' in AdAge's annual review of the industry's movers and shakers.

Data sourced from; additional content by WARC staff