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Unilever Icecream Bets Extra €145m Spend on Weather Forecast

News, 07 March 2003


So certain are Unilever’s worldwide icecream units of ongoing global warming that the foods and household products titan is adding more than €145 million ($160.39m; £100m) to its promotional budgets over the next three years.

Unilever already leads the world icecream market with sales of €5 billion, 17% of all icecream sold across the planet, hiking sales last year by four per cent.

Investment bank Schroder Salomon Smith Barney estimates that European sales of Unilever's main ice-cream brands during 2002 were …

Magnum €600m

Cornetto €380m

Vienetta €200m

Ben & Jerry’s €50m

Solero €250m

Carte d’Or €150m

Data sourced from: Times Online (UK); additional content by WARC staff