Bartle Bogle Hegarty in London has been awarded the estimated $18.2 million global ad duties for the launch of the new fragrance from Unilever-owned toiletries brand Lynx (known in continental Europe as Axe).

BBH – which has handled some Lynx duties since 1995 – won the account after pitching against Lowe Lintas & Partners Worldwide. A TV, print, interactive and public relations campaign is slated for launch in Europe and Latin America early next year.

News source: AdAge Global