Disney-owned ABC Radio Networks is the big winner in the latest stateside radio ratings report.
Having renamed and restructured its networks over the last twelve months, ABC bagged three of the top five spots in the Arbitron Spring 2002 RADAR network audience survey, with its new Daytime Direction knocking Westwood One’s CNN Max from numero uno spot.
The former leader, deposed for the first time in four years, nevertheless managed a 2.7% increase in its ratings from the previous survey and came second.
Third and fourth were both held by ABC networks, Morning News and Young Adult respectively, the latter enjoying an 82.7% ratings surge after the number of its affiliates more than doubled.
In fifth place was Morning Drive AM, a unit of Premiere Radio Networks (part of Clear Channel Communications). Premiere owns five of the top ten networks, down from six in the last survey.
Among other operators, American Urban Radio Networks saw its Pinnacle increase ratings by 18.2%, moving from 13th to 11th in the table, while Westwood One’s Source Max slipped from 10th to 12th despite a 4.6% ratings rise.
Data sourced from: MediaWeek.com (USA); additional content by WARC staff