Get a demo Do I subscribe? News sign-up
Print

US teens still favour Facebook

News, 10 April 2015

WASHINGTON DC: Despite various reports suggesting otherwise, Facebook remains by a wide margin the social media network most often used by US teenagers aged 13 to 17, according to the Pew Research Center.

The nonpartisan think tank commissioned research group GfK to survey a nationally representative sample of 1,060 teens, in English and Spanish, and found 92% of them go online every day.

Facebook is the most popular and frequently used social media platform among teens, the survey confirmed. It found 71% of Americans aged 13 to 17 use the site and it is also the site that is used most often (41%).

Five strategies for social success

Read Social in 2015 to see how brands like Red Bull, Amex and
Cadbury are leveraging social for business success.
Boys are more likely than girls to say that they visit Facebook most often (45% of boys versus 36% of girls) and the site is also more popular among older teens aged over 14.

Interestingly, the survey also covered whether household income played a part. It discovered that in households earning less than $50,000 a year, 49% of teens report using Facebook most often compared with 37% of teens in wealthier homes.

Snapchat is the top site for 14% of teens living in households with an annual income of more than $75,000 compared with 7% of those whose families earn less than $30,000 a year.

Twitter shows a similar pattern by income, with the wealthiest teens using Twitter more than their counterparts living in homes with the lowest incomes.

After Facebook, the top social media platforms for teens are Instagram (52%), which girls favour more than boys, Snapchat (41%), Twitter (33%), Google+ (33%), Vine (24%) and Tumblr (14%). One-in-ten (11%) use other social media sites.

In terms of which sites are used most frequently, Facebook (41%) is followed by Instagram (20%), Snapchat (11%), Twitter (6%), Google+ (5%), Tumblr (3%), Vine (1%) and other sites (1%).

The survey also produced evidence that teenage girls are more interested in social media sites that have a strong visual element.

For example, a full 61% of girls use photo-sharing site Instagram compared with just 44% of boys. More than half (51%) of girls use Snapchat versus less than a third (31%) of boys.

Finally, in a perhaps unsurprising finding, boys are more likely to own game consoles (91% of boys versus 70% of girls) and to play video games online or on their phone (84% of boys versus 59% of girls).

Data sourced from Pew Research Center; additional content by Warc staff