Brand owners from the US dominated the list of the most searched-for companies on Warc in 2012, with restaurant chain McDonald's retaining the top spot it held last year.
Elsewhere, Coca-Cola, the beverage specialist, was fourth, while Facebook, the world's largest social network, was fifth, although this represented a decline of two places from 2011, perhaps reflecting greater confidence among marketers using this channel.
Rounding out the ten leading players were Dove, Unilever's beauty brand, Nike, the sportswear manufacturer, and BMW, the automaker.
More broadly, misleading advertising was the most searched-for general term by Warc's clients this year, attracting over three times the number of enquiries recorded by any other entry.
This topic headed a list that contained a wide variety of phrases, including media channels, marketing tactics and product categories.
The rest of the top ten most-popular search terms included three product categories – water, life insurance and luxury, in sixth, seventh and eighth spots respectively. Euromonitor, one of Warc's content partners, finished in tenth.
Data sourced from Warc