NEW YORK: US cable-movie service Starz, owned by Liberty Media, and CBS premium-movie channel Showtime have reached agreement with Microsoft to enable viewers to watch web programming via standard digital TV sets.

In addition, Viacom's Nickelodeon has signed a deal to let people watch web-based programming on TV sets via the software titan's Xbox 360 games console or any computer equipped with its new Windows Vista operating system.

A growing number of devices making it easier for viewers to link their TV sets to the web are hitting the market.

A Nickelodeon spokesman said the agreement with Microsoft was an extension of its strategy to distribute content in as many ways as possible to reach new consumers.

Data sourced from Wall Street Journal Online; additional content by WARC staff